To the best of my knowledge Lovable bras are no longer sold in the US, though they were a popular name at one time. The brand is owned by Hanes and Lovable bras are sold in other parts of the world, India and Australia being major markets. My guess is that this is an older bra, perhaps from the 1980’s. The underwire cups are low cut and made in two sections of sheer lace with a sheer mesh lining. The stretch straps are wide set and have decorative floral embellishment in front and adjust in the back.