Sears has sold Ah-h bras in a variety of permutations since the early 1970’s or before. I don’t know the origins of this style- my guess is that it is from the 80’s or late 70’s. It is wirefree with sheer lined soft lace cups with a horizontal seam. There is an interesting quilted side panel that extends along the side of the cup and into the straps. The straps are non-stretch except for a short section in back. It is a very pretty bra with lots of nice detailing and lace trim.